Key Account Management

Key Account Management
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Working as a key account manager is an important job in any business, and one that presents many challenges. This Key Account Management training course will give you the confidence to apply for positions in key account management. It’s also a wise investment for anyone currently in such a position who wants to ensure their continued success.

What Will I Learn?

This course will equip you with all the skills you need to become a successful key account manager. You’ll learn how to identify, prioritise, manage and support your key accounts effectively for best account retention.

When Will I Study?

Many busy professionals worry about fitting in the time to study, but this convenient online course can be accessed whenever and wherever you like. It also requires just a six hour time commitment in total, which can be squeezed in during lunch breaks, in the evenings or even during your daily commute.

Key Learning Points

Work through five manageable modules to boost your proficiency in key account management with ease. The modules include; Key account management, Investment versus return, Setting specific goals and objectives for each meeting, Networking with your account, Planning how to support your key accounts.

  • Gain an understanding of what key account management is.
  • Look at the role and responsibilities of a key account manager.
  • Learn how to prioritise and identify your key accounts.
  • Practise researching customer profiles and learn how to position yourself.
  • Understand investment versus return and setting priorities.
  • Learn how to access your strengths, weaknesses and advantages.
  • Educate yourself on planning a successful key account strategy.
  • Understand how to recognise and deal with threats to your account management success and retention.
  • Look at how to set goals and objectives for each account meeting.
  • Learn how to effectively manage your account relationships.
  • Work on understanding the organisational structure of your account and how to work well with multiple contacts.
  • Discover how to network within your account, achieve alliances and maintain preferred supplier status.
  • Learn how to construct strategic service level agreements.
  • Understand the role of teamwork to support key accounts.
  • Continue on to planning how to support your key accounts and identifying and overcoming internal barriers to quality support.
  • Look at support staff and major accounts.

Advantages of the Course

  • 12 months access to the course means no rush to completion and you can refresh your learning whenever you want.
  • This six hour course is short enough to fit around your existing commitments.
  • Course delivered online and compatible with all major devices and browsers – the ultimate convenient way to learn.
  • Receive a completion certificate to prove your achievement to potential and current employers.
  • Improve your performance in the workplace and put yourself at the top of the list for promotion.
  • Technical help is available if required.

Manage your career as a key account manager with this essential course and valuable CV-boosting certification.

This course is CPD certified.

Key Account Management
  • What is Key Account Management?
  • The Role and Responsibilities of a Key Account Manager
  • Prioritising – Who are the Key Accounts?
  • How to Research your Customers’ Profile and Position Yourself
Investment versus Return
  • Investment Versus Return - Get Your Priorities Right
  • Assess Your Strengths, Weaknesses and Unique Advantages
  • Planning a Key Account Strategy
  • Recognising Threats and Dealing with Them
Setting Specific Goals and Objectives for Each Meeting
  • How to Set Specific Goals and Objectives for Each Meeting
  • Relationship Management
  • Understand the Organisational Structure of Your Account
  • How to Influence and Negotiate With Multiple Contacts
Networking within Your Account
  • How to Network Within Your Account
  • Alliances Across an Organisation to Maintain Preferred Supplier Status
  • How to Construct Strategic Service Level Agreements
  • Teamwork to Support Key Accounts
Planning How to Support Your Key Accounts
  • Planning How to Support Your Key Accounts
  • Identifying and Overcoming Internal Barriers that Prevent Quality Support
  • Support Staff and Major Accounts
  • Planning How to Support Your Key Accounts
Course Code
Online Course
Course Access
1 Year
Exams Included
1 gigahertz (GHz)
1 GB
Operating Systems
Windows 7
Windows 8
Windows 10
Mac OS
Internet Explorer 8 or above
Google Chrome
Safari 8
Mozilla Firefox
Windows, Mac, iPhone, iPad
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